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The Heart of Philanthropy

May 25, 2026 Cause Leadership Podcast

The Heart of Philanthropy: Values, Motivation & Impact


What drives families to give? In a recent conversation, tax and wealth expert Tim Cestnick referenced Russ Allen Prince’s “Seven Faces of Philanthropy,” a framework that identifies core motivations:

  1. Devout: Giving driven by faith and spiritual values.
  2. Investor: Philanthropy as a way to advance business reputation.
  3. Dynast: Family legacy and tradition of giving.
  4. Repayer: Giving back due to personal benefit or recovery.
  5. Altruist: Pure desire to help others.
  6. Communitarian: Supporting the community that supports them.
  7. Impact-oriented: Focus on tangible, measurable change.

Understanding one’s “face” of philanthropy guides strategic giving, helping families align their contributions with core motivations.

Why it Matters: When families understand what compels their giving, they can craft more meaningful, sustained impact rather than ad hoc donations.

Applying the Framework: Tim advises that conversations about values and motivations should precede any donation decisions, fostering consistent giving aligned with core beliefs.

Takeaway: Clarifying your motivation behind giving leads to more focused, impactful philanthropy.


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